Vibrant is as Vibrant Does
For many of the days between Oct. 4th and 16th 2011, I subbed in for Valerie Legge at her juice bar Ô Jus in Mile End on the corner of Park Avenue and St-Viateur. She is the owner of Ô Jus, and she is also a life-coach who was recently in Germany and Italy giving a Coaching conference. Valerie is a Buddhist-inspired Vegetarian, Life-coaching Sagittarius inside and outside of Ô Jus. Her values translate directly into the business she opened. She has a philosophical attitude to starting and running her business; she spreads nutrition and good cheer. She makes delicious fresh juices and smoothies, home-made baking, paninis and soups and has a variety of high end hot chocolate, cereal coffee, teas and tisanes and coffee. She also has wheat-grass, all natural protein powder, organic lavender and home-made sorbet to complete her repertoire.
Every time I work at Ô Jus, I get out of there feeling invigorated. Valerie has made a space that gives off positive vibes and attracts good souls. People gravitate to Ô Jus because they are vigilant about their health and what they put in their bodies, because they want something delicious to feel good, because they want to work on the computers or soak in the sun from the terrace or the front window or because they just want to talk and be around Valerie or in the store’s colourful atmosphere.
Valerie’s soups are comforting in the cold and always have an exotic twist: red lentil and coconut, chick pea, curry and mint, sweet potato, carrot, orange and ginger. She makes decadent and nourishing energy balls with dates, nuts, seeds and many things I can’t tell you…She also always has home-made muffins like banana and chocolate chip, Mindfulness muffins and lavender and lemon muffins. Her Cosmic Cookies attract regulars and are as delicious as a chocolate chip oatmeal cookie but with so much more: dried fruit, coconut, seeds, etc. They are dense and intense and very addictive…
Valerie has also allowed me to give workshops about detox regimes with a focus on juicing and smoothies and a workshop about high-protein home-made smoothies without protein powders: some vegan and some not. Workshops to come include Food and Mood and happy juices and smoothies (Nov. 29th, 2011) and green smoothies (Jan 2012). They are enjoyable and are an extension of the juice bar being a life-style institution and not simply an economic endeavour.
I enjoyed the simplicity of working at Ô Jus, baking and making soup at a slow pace, taking in the heady smells. I also enjoyed the friendliness and curiosity of the clients who embrace health and well-being and share themselves. People chatted me up and exchanged business cards and ideas readily. This is particular to Mile End, I believe, and Ô Jus fits right in. In Mile End, for many, it is reasonable, even preferable, to take care of one’s body and live in a thoughtful manner. Health foods and nutrition are not for extra-terrestrials. It seems to beMontreal’s diet for a small planet mecca. There is junk food around like there is everywhere, but at Ô Jus, there were parents taking their kids for a fresh-pressed juice as a treat – new values are being nourished!
Feel free to stop in to Ô Jus (5443 Park Ave.) and taste the fare. Get to know Valerie and open-up to the world where zen is common-place: celebrating the richness of the moment and the wonderful and simple treasures the Earth has to offer.
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